Corporate Culture
Taken from society, used for society, making better products to enable athletes to perform better and bring glory to the country. We are full of infinite expectations for the future, persevering with craftsmanship spirit and scientific management to make more and better products. Following the philosophy of focus, innovation, and win-win to pursue sustainable development. This is an era belonging to the new century, new dawn, and new quality, and the Dawn people will continue to pursue their dreams, never stopping.

Corporate Spirit
Pioneering and innovative, steady and honest;
Dedicated and devoted, striving and advancing.

Development Strategy
Cultivate corporate talents, consolidate the foundation for development;
Enhance competitive strength, build brand advantages.

Development Approach
Dare to emancipate the mind, integrate development resources;
Gather a group of talents, seize development opportunities.

Work Principles
Brand determines strength, reputation determines development;
Details determine success or failure, talents determine the future.